How Rabobank built a first-in-market AI strategy

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15,000 users. 80 departments. 9 months. Zero incidents.

Rabobank set out to build what no Dutch bank had attempted: a conversational banking model that intelligently steers customers to the right channel, every time.

Running on Genesys Cloud, they migrated 15,000 advisors across 80+ departments in nine months. In-house, with zero service disruption or loss of features…

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