New research from senior leaders at growth-stage and mid-market tech companies reveals how AI is changing pricing, packaging, and go-to-market strategy.
Your peers are rewriting their go-to-market in real time, and most are figuring it out as they go. As hybrid pricing becomes the default and selling spans more channels than ever, revenue complexity is outpacing every system and every team built to manage it. That’s exactly what this G2 research set out to map — charting what’s actually changing in how companies price, sell, and run revenue. Get the report to understand:
- Why 85% of companies have moved to hybrid pricing models
- How AI is reshaping go-to-market motions across every channel
- What’s holding revenue operations back, and what leading companies are doing differently
