Most brands are making a costly assumption: that their customers either love AI or don’t. The reality is more nuanced (and more actionable) than that.
Klaviyo’s 2026 AI Consumer Report surveyed 8,000 global consumers to surface a new truth: there are four distinct AI-driven personas reshaping commerce right now, each with completely different expectations around personalisation, speed, and human involvement.
The brands that win this year won’t be the ones using the most AI. They’ll be the ones who know when and how to use it for each type of customer.
What you’ll learn:
- The 4 personas defining AI-mediated shopping today
- What the AI Consumer Quadrant reveals about trust vs. usage
- How to tailor your marketing, messaging, and CX to match each mindset
- Why AI makes poor marketing judgment more obvious, not less
