ew research from marketing effectiveness expert James Hurman across 7,600+ global brands and 176 Australian ecommerce businesses reveals a consistent pattern: the brands discounting hardest are growing the slowest, profiting the least, and are the hardest to turn around. Sugar High! brings the data together in one practical, research-backed report.
Grab your copy of Sugar High! to discover:
- Why low discounters grew GMV at twice the rate of deep discounters in 2025 — and kept 19 more points of margin
- What actually happens to your revenue in the 4 weeks after a sale ends
- How Culture Kings is tapering off heavy discounting and what their P&L looks like now
